"Dita joined Freeport in the beginning of 2006. At the time, the center was in decline and the third of sales units were closed. The marketing events and activities she planned and implemented in cooperation with agencies and Freeport tenants attracted and brought new customers from the Czech Republic and Austria. 
This influenced not only the immediate increase in turnover, but also encouraged traders to open their new store at Freeport. Within two years, the Freeport team achieved a 50% revenue growth across the center. 

Another success was also winning the Czech competition "Web TOP 100" with the Freeport website and the international ICSC Solal Marketing Award for the advertising campaign in the category "Most effective consumer advertising". 

Dita has a clear vision and can realize it. She is hardworking and demanding for herself and her colleagues. She is open minded, direct an honnest in communication."

Vladislav Hypš
Freeport Centre Director 2006 - 2007

Showrooms

Original Kili display stands scheme, showrooms rebuilding,
3D designs...

New Corporate Identity for Kili

The new logo is expressive and has modern simple lines. Continuity is ensured by the original color and subtle serif hints in more technical font. Distinctive graphic element reminds
a sampler or furniture parts. 

The visual identity elements and its application rules are defined in the graphic manual. 

The new brand and graphic manual I created in cooperation with the great graphic designer Marcela Sediva.

Special Offers, Advertising, Samplers

Idea, copywriting, processing of graphic materials, instruction for graphic designer, proofreading.
communication means: leaflet, poster for showrooms, inStore TV video, web news, directmail.

Graphic design made by Michal Polus.

E.ON Energy Truck, with which we visited elementary schools, was transformed into the Energy Agents training center called to fight "Energy-eaters" to prevent energy sources depletion. 

They could immediately check their theoretical knowledge in competitions. For reward young "agents" could get the mobile games and other content downloaded for free on missionPlus+ website. 

Web and adventure point and click game I realized in cooperation with Sector 31.

My role

According to the idea which was the result of teamwork,
I created an offer that won the tender. I communicated with the client, coordinated the project preparation until its launch. Later I checked the account manager who took over running project coordination.

The project included: CRM system for coordination school visits, website missionPlus+, video presentation, set of prints and gifts for children, costumes, effects, that created a thrilling atmosphere, recruitment of promoters...